a. Solomon, Punctuation, and Capitalization
Just as punctuation marks "[move] words along in proper timing and with proper emphasis" (Solomon 289), capital letters have the ability to add tone of voice and importance to words. When thinking of capitalization, some people may think of correctly capitalizing the name of a person or place, the first letter of a sentence, or certain words in a title. When I think of capitalization, I think of words or phrases that are all in capitals. These words or phrases have affect, are a part of design, and may enhance or decrease readability. For example, IF I WERE TO WRITE THIS BLOG IN ALL CAPS, YOU WOULD PROBABLY BECOME RATHER IRRITATED AND GIVE UP. Because I capitalized this sentence, all voice and flow is lost--even with the punctuation. The tone of voice, however, is loud and obnoxious. The format greatly decreases readability--readability being the ease at which the reader can move through the words. Much of reading is not all in the combination and order of the letters, but also in the shape of the word. If you noticed when you read the above capitalized sentence, you probably read it with a bit of choppiness and monotone. This is because your eyes must pause an extra split-second to gather all of the information (the letters) in each word. Furthermore, the capitalization of the first letter of a word brings concreteness and importance to something.
In regards to a new punctuation mark, I believe that all the punctuation marks we need, exist. I am fully able to express myself and add voice to my writing through the use of the available punctuation. I can ask a question, scream using exclamations and capital letters, create an awkward ...pause, and perhaps (create sidenotes or clarification). What more could I need?
b. Goffman and GenderAds
According to Goffman, there are many ways in which social weight is illustrated through advertisements. The women smile the majority of the time while the men are usually serious; men are usually depicted as bigger, taller, stronger than women; the women are nuzzlers by nature; and, women's hands are often used in presenting products (Goffman 28-80).
In advertising today, these many qualities can be found. In the Cheerios pictures below, nuzzling and smiling by the woman are two apparent Goffman-identified qualites. The man in the family picture on the right is barely smiling and he is also slightly separated from the mother and children, which can be read as the head of the family or, the security figure.
Go to http://www.cheerios.com/ to view this image at a larger size.
As the roles of men and women have begun to merge or mix and match, advertisements are still following qualities that Goffman has identified. Men are still depicted as security for women, the power in the room. This is not always necessarily true, even in Goffman's time. However, the principle of size is and status of a person is. Whether the viewer admits it or not, the relative sizing in advertisements always means something--the bigger the better.
In advertising today, many of the same qualities that Goffman identified are still present.
Works Cited
Goffman, Erving. Gender Adverstisements. Harper Torchbooks,
Solomon, Martin. "The Power of Punctuation." Visual Rhetoric in a Digital World: A Critical Sourcebook. Ed. Carolyn Handa. Boston: Bedford/St. Martin's, 2004.
Well-done! But come on--there has to be a punctuation mark that needs to exist.
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